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The Power of Data: Turning Browsers into Buyers

As a retailer, you understand the challenge: only 15-25% of your store's foot traffic makes a purchase, while the remaining 75% of visitors browse and leave without buying anything. To make matters worse, 84% of shoppers use their smartphones in-store to compare prices online, often finding lower prices and choosing to buy from online marketplaces.

You know this is a problem, but so far, there hasn’t been a clear solution.

Enter Bidygo, the tool that allows you to capture real-time shopping data from both buyers and browsers. With Bidygo, customers can scan a product's barcode, add it to their wishlist, request price drop alerts, or express interest in sizes or colors that may be out of stock. This gives you invaluable insights into what your customers want, helping you tailor promotions, optimize inventory, and improve conversion rate optimization.

With this newfound foot traffic data, you’re not just competing with neighboring stores—you’re battling online marketplaceshead-on. Bidygo enables you to deliver personalized shopping experiencesthat enhance customer engagement, boost loyalty and retention, and drive retail sales growth.

By harnessing the power of data, you’re equipped to transform every in-store visit into an opportunity, ensuring that no customer walks away without leaving valuable insights behind.

16 Sep 2024

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The Price Competition Problem: How Dynamic Pricing is Shaping Retail

In today's fast-paced retail environment, pricing strategies are more important than ever. Traditionally, physical stores operated on fixed prices—every customer paid the same amount for a product, and there was little room for negotiation or flexibility. However, the rise of online marketplaces has drastically changed this dynamic. Today, online platforms have embraced dynamic pricing, where prices adjust in real-time based on demand, competition, and customer behavior. This has placed immense pressure on brick-and-mortar retailers, causing many to lose sales to online competitors.

The Rise of Showrooming: Lost Sales for Physical Stores

One of the most significant challenges faced by physical retailers today is showrooming. This refers to the growing trend where customers visit a store, try on clothes or shoes, then leave without making a purchase, only to search for better prices online. According to recent data, 55% of consumers visit physical stores to explore products but later buy them online to take advantage of lower prices. This behavior is hurting traditional retailers, as they struggle to compete with the dynamic pricing strategies used by online platforms.

Additionally, 59% of shoppers use their smartphones in-store to compare prices on the spot, further intensifying the price competition between physical stores and online retailers. For brick-and-mortar stores that rely on fixed pricing models, this shift in customer behavior represents a major threat to their business model.

The Power of Dynamic Pricing in Online Marketplaces

Dynamic pricing has become a powerful tool for online retailers, allowing them to adjust prices based on real-time factors such as product demand, time of day, and competitor pricing. By using algorithms to continuously evaluate and adjust pricing, online retailers can offer better deals and capture sales more efficiently than traditional stores.

In comparison, physical stores, bound by static pricing, often miss out on opportunities to adjust prices based on current market conditions. As a result, customers are more likely to leave the store empty-handed and purchase online, where they perceive they are getting a better deal.

How Bidygo Solves the Problem

At Bidygo, we’re tackling this challenge head-on by empowering physical retailers with dynamic pricing capabilities. Our platform allows customers to scan products in-store, propose their own prices, and receive real-time feedback through automated price negotiation. This not only makes the shopping experience more interactive for customers but also helps retailers compete more effectively with online marketplaces.

By embracing dynamic pricing in physical stores, retailers can retain customers who might otherwise shop online for a better deal. This strategy helps drive more in-store sales, improves customer engagement, and provides valuable insights into customer preferences and behaviors.

Conclusion: The Future of Retail is Phygital

The competitive retail landscape is forcing physical stores to rethink their pricing strategies. As 55% of consumers are showrooming and comparing prices in real-time, physical retailers must adapt to remain competitive. Dynamic pricing, once a tool exclusive to online platforms, is now critical for brick-and-mortar stores to maintain their market share.

At Bidygo, we believe the future of retail lies in the seamless integration of physical and digital shopping experiences. By offering dynamic pricing in physical stores, we are helping retailers close the gap with online competitors, transforming the shopping experience, and ensuring that physical retailers thrive in the age of e-commerce.

11 Sep 2024

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Black Friday and Cyber Monday: How to Stick to Your Shopping List and Maximize Savings

Are you ready to embark on the ultimate shopping extravaganza? Black Friday and Cyber Monday are two of the biggest sale events of the year, offering irresistible discounts on a wide range of products. However, with the multitude of deals and offers available, it can be easy to get carried away and make impulsive purchases that blow your budget. To ensure you make the most of these shopping holidays without overspending, we've compiled a comprehensive guide on how to stick to your shopping list and maximize savings during Black Friday and Cyber Monday.

1. Make a Detailed Shopping List

Before diving into the frenzy of Black Friday and Cyber Monday, it's essential to have a well-thought-out shopping list. Start by identifying the items you truly need or have been planning to buy. Whether it's a new gadget, home appliance, clothing, or beauty products, having a clear list will help you stay focused and avoid impulse purchases. Research the prices of these items beforehand to have a benchmark for comparison when the sales begin.

2. Research Early Deals and Discounts

The days of waiting until the last minute to score the best deals are long gone. Many retailers now offer early Black Friday and Cyber Monday deals, starting as early as late October. Keep an eye out for these early promotions as they present an opportunity to snag discounts on coveted items before they sell out. Bidygo is an application which can help you stay informed about the early deals, you can start crossing items off your shopping list well ahead of the main sales events.

3. Set a Budget and Stick to It

One of the most important aspects of successful Black Friday and Cyber Monday shopping is setting a budget and sticking to it. Determine how much you can afford to spend and allocate specific amounts for different categories or items on your shopping list. Having a budget in place will help you prioritize your purchases and prevent overspending on unnecessary items. Remember, the goal is to maximize savings, so resist the temptation to deviate from your budget.

4. Compare Prices and Seek the Best Deals

With numerous retailers participating in Black Friday and Cyber Monday sales, it's crucial to compare prices and seek out the best deals. Don't settle for the first discounted price you come across. Use price comparison apps like Bidygo to compare prices across different stores and online platforms. Additionally, keep an eye out for exclusive deals, promotional codes, and limited-time offers that can provide additional savings on top of already discounted prices.

5. Utilize Price Tracking Tools

To ensure you're getting the best possible deal during Black Friday and Cyber Monday, consider utilizing price tracking tools. Mobile Applications like Bidygo allow you to track the price history of products on popular online marketplaces like Amazon. By reviewing the price history, you can determine if the current deal is genuinely a good discount or just a marketing ploy. Setting price alerts can also notify you when the price drops to your desired level, enabling you to make a timely purchase.

6. Avoid Impulse Buys

One of the biggest challenges during Black Friday and Cyber Monday is resisting the temptation of impulse buys. Retailers employ various tactics to create a sense of urgency and drive impulsive purchases. Stay focused on your shopping list and remind yourself of your budgetary limitations. Before making a purchase, ask yourself if the item is a genuine need or if it's something you can do without. Being mindful of your spending habits will help you avoid regretful purchases.

7. Optimize Cashback and Rewards Programs

Maximize your savings during Black Friday and Cyber Monday by taking advantage of cashback and rewards programs. Many retailers offer their own reward systems or partner with cashback platforms. Sign up for these programs and link your purchases to earn cashback, points, or exclusive discounts. Additionally, consider using credit cards that offer cashback or rewards on purchases. Just be sure to pay off your credit card balance to avoid interest charges.

8. Shop Online for Convenience and Safety

Avoid the crowds and long queues by opting for online shopping during Black Friday and Cyber Monday. Most deals and discounts are available both in-store and online, allowing you to shop from the comfort of your home. Online shopping also provides the convenience of easily comparing prices, reading product reviews, and accessing a wider range of options. Take advantage of free shipping offers or opt for buy-online-pickup-in-store options to save on delivery fees.

9. Be Mindful of Return Policies

While you're busy hunting for the best deals, it's essential to be mindful of the return policies of the stores you're purchasing from. Review the return policies in advance to understand the timeframes, conditions, and any associated fees. Keep receipts and documentation for your purchases, as these will be necessary for returns or exchanges. Being aware of the return policies will ensure a smooth shopping experience and provide peace of mind.

10. Stay Cyber Safe

With the increase in online shopping, it's crucial to prioritize your online safety and security. Stick to reputable retailers and ensure that you're shopping on secure websites with encrypted connections. Avoid clicking on suspicious links or sharing personal information on unsecured platforms. Use strong, unique passwords for your online accounts and consider enabling two-factor authentication for an added layer of security. By staying vigilant, you can enjoy a safe and secure shopping experience.

11. Take Breaks and Practice Self-Care

Black Friday and Cyber Monday can be overwhelming, with the constant barrage of deals and promotions. Remember to take breaks and practice self-care throughout the shopping process. Take time to relax, hydrate, and refocus your energy. Consider setting a time limit for your shopping sessions to prevent burnout. Taking care of yourself will help you make clearer decisions and avoid impulse purchases driven by fatigue or stress.

12. Reflect and Evaluate Your Purchases

Once the shopping frenzy is over, take some time to reflect and evaluate your purchases. Did you stick to your shopping list? Did you find the best deals? Assess whether you achieved your savings goals and identify areas for improvement. Use this reflection as a learning experience for future shopping endeavors, helping you become an even savvier shopper during upcoming sales events.

Black Friday and Cyber Monday present incredible opportunities to score amazing deals and save money on your holiday shopping. By following these tips and staying disciplined, you can stick to your shopping list, manage your budget effectively, and make the most of the exciting sales events. Happy shopping, and may your Black Friday and Cyber Monday be filled with great savings and successful purchases!

20 Nov 2023

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The Ultimate Guide to Unique and Thoughtful Christmas Gift Ideas

The holiday season is upon us, and what better way to spread joy and love than by giving unique and thoughtful Christmas gifts? Whether you're shopping for kids, women, men, or even looking for some creative gift exchange ideas, we've got you covered. In this comprehensive guide, we'll explore a wide range of gift ideas that will surely impress your loved ones. So, let's dive in and discover the perfect presents that will make this Christmas truly unforgettable.

Gifts for Kids

1. Personalized Storybooks

One of the most magical gifts you can give to a child is a personalized storybook. These books can be customized with the child's name, picture, and even a personal message. Imagine the joy on their faces as they see themselves as the main character in their favorite story. Not only does this gift spark their imagination, but it also creates a cherished keepsake that they can treasure for years to come.

2. DIY Craft Kits

Encourage creativity and imagination with DIY craft kits for kids. These kits come with all the materials and instructions needed to create various crafts, from jewelry making to painting and sculpting. Not only do they provide hours of entertainment, but they also help develop fine motor skills and foster a sense of accomplishment in children.

3. STEM Toys

For the budding scientist or engineer in your life, consider gifting them with STEM (Science, Technology, Engineering, and Mathematics) toys. These toys not only entertain but also educate, promoting critical thinking and problem-solving skills. From coding robots to chemistry sets, there are plenty of options to choose from that will ignite their curiosity and passion for learning.

4. Outdoor Adventure Gear

Encourage kids to embrace the great outdoors with outdoor adventure gear. From camping equipment to binoculars and telescopes, these gifts inspire exploration and a love for nature. Whether they're camping in the backyard or going on a family hike, these gifts will create lasting memories and foster a sense of adventure.

Gifts for Women

1. Spa Gift Set

Give the gift of relaxation and self-care with a luxurious spa gift set. These sets usually include bath bombs, scented candles, body lotions, and bath salts, offering a complete spa-like experience at home. It's the perfect way for women to unwind after a long day and indulge in some much-needed pampering.

2. Personalized Jewelry

Make her feel extra special with personalized jewelry. Whether it's a necklace, bracelet, or ring, adding her initials or birthstone adds a personal touch to the gift. Not only is it a beautiful accessory, but it also shows that you've put thought and effort into selecting something unique just for her.

3. Subscription Box

Treat her to a monthly surprise with a subscription box tailored to her interests. From beauty and skincare products to gourmet snacks and books, there's a subscription box for every woman. It's like receiving a little gift every month, and it's a great way for her to discover new products and indulge in her favorite hobbies.

4. Experience Vouchers

Create unforgettable memories with experience vouchers. Whether it's a hot air balloon ride, a cooking class, or a spa day, these vouchers offer the gift of new experiences and adventures. It's a thoughtful and unique way to show her that you care and want to share special moments together.

Gifts for Men

1. Personalized Whiskey Glasses

For the whiskey connoisseur in your life, personalized whiskey glasses make an excellent gift. Engrave his initials or a special message on the glasses to add a personal touch. Pair them with a bottle of his favorite whiskey, and he'll appreciate the thoughtful gesture every time he enjoys a drink.

2. Tech Gadgets

If he's a gadget lover, surprise him with the latest tech gadgets. From smartwatches to wireless headphones and virtual reality headsets, there's a wide range of options to choose from. Consider his interests and hobbies to find the perfect tech gift that will enhance his daily life.

3. Outdoor Gear

If he enjoys spending time in nature, outdoor gear is always a great choice. Whether it's camping equipment, fishing gear, or hiking accessories, these gifts cater to his adventurous side. Not only will he appreciate the practicality of these gifts, but they also provide opportunities for him to pursue his hobbies and passions.

4. DIY Tool Set

For the handyman or DIY enthusiast, a high-quality tool set is a gift that will be appreciated for years to come. Look for a set that includes essential tools such as screwdrivers, wrenches, and a versatile power drill. It's a practical and thoughtful gift that will help him tackle any project with ease.

Creative Gift Exchange Ideas

1. White Elephant Gift Exchange

Spice up your holiday gathering with a white elephant gift exchange. Each person brings a wrapped gift, and participants take turns selecting and unwrapping a gift. The twist is that subsequent participants can choose to steal a previously opened gift or unwrap a new one. This game adds an element of surprise and fun to the gift exchange, ensuring lots of laughter and friendly competition.

2. Secret Santa

For larger groups or workplaces, a Secret Santa gift exchange is a popular choice. Each person draws a name and becomes the Secret Santa for that person. Set a budget and have everyone exchange gifts anonymously. It's a great way to spread holiday cheer and make sure everyone receives a thoughtful gift.

3. DIY Gift Exchange

Challenge your creativity by hosting a DIY gift exchange. Set a theme, such as handmade ornaments or homemade treats, and have participants create their gifts. This exchange allows for personalization and showcases each person's unique talents and skills. It's a wonderful way to appreciate the time and effort that goes into handmade gifts.

4. Bidygo Wishlist Exchange

Take advantage of technology by using the Bidygo app's wishlist feature for a unique gift exchange. Each participant creates a wishlist of their favorite items from any store and shares it with the group. Participants then take turns selecting and purchasing gifts from each other's wishlists. It's a convenient and personalized way to ensure everyone receives a gift they truly desire.

Conclusion

This ultimate guide to unique and thoughtful Christmas gift ideas has provided you with a wide range of options for kids, women, men, and creative gift exchanges. Remember, the best gifts are those that come from the heart and show your loved ones how much you care. Whether it's a personalized item, an experience to remember, or a DIY creation, the thought and effort you put into selecting the perfect gift will make this Christmas truly special. So, go ahead and start shopping for the perfect presents that will bring joy and happiness to those you love.

13 Dec 2023

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Shopping for Black Friday: 4 Tips for the Annual Sales

Black Friday, the annual shopping event held the day after Thanksgiving, has become a beloved ritual for millions of shoppers. It's a day when businesses offer large discounts on a wide range of items, encouraging buyers to load up their carts with deals. However, managing the chaos and taking advantage of Black Friday offers may be difficult. People are usually getting annoyed because of reloaded online shops, which cause technical issues and they cannot scroll to see the products easily, the products are getting out of stock in the blink of an eye. So, here are 4 Black Friday buying ideas that will transform you into a knowledgeable shopper and help you maximize your bargains while minimizing your stress.

  1. Create an wishlist for THE DAY

Take some time before diving into the exciting world of online Black Friday discounts to make a well-thought-out shopping list that includes all of your holiday season necessities and wants. Begin by carefully deciding on the stuff you truly require, such as gifts for loved ones or necessary home supplies. By prioritizing basics, you prevent yourself from wasting money and time on unnecessary stuff that you got during the Black Friday adrenaline rush. In this case your shopping will be way more practical.

Hint: Use Bidygo Ultimate Wishlist, where you can add any product from any store that you want. Moreover, you can filter your items by their categories by creating different collections for wishlists (e.g. “Clothing” “Home supplies” “Electronics”). And as soon as the Black Friday sales start, you will just need to place the order of these products.

  1. Define your budget

It's a known fact that Black Friday bargains may be a shopper's dream, but they can also be a major temptation for waste of money.  To protect your wallet from the disaster, it's necessary to create a precise and well-defined budget well in advance of the big day.

Start by sitting down and taking a close look at your overall financial situation. Assess your available funds, taking into account your monthly expenses and any other financial obligations. With a comprehensive understanding of your financial landscape, you can then decide how much you're willing and able to allocate for your Black Friday shopping spree.

  1. Compare the prices

Never assume that a Black Friday deal is automatically the best price available. Most of the time the store where you're looking for the specific product does not suggest you the best possible deal. You may easily find a better price by just checking the same products in other online shops. Moreover, when finding out that your desired item in your desired color or size is out of stock, do not rush to get disappointed. You will find it on other retailers' sites for sure.

Hint: Use Bidygo Alternative Search button, which compares prices from different online retailers. It will immediately show you the product in other online shops by emphasizing the price, delivery rate, ratings and other essential information. Sometimes, similar deals can be found at competing stores, so make sure to shop around for the best value.

  1. Check the other days for the sales

While Black Friday is famous for its deals, it's not the only day to find discounts online. Retailers often extend their sales throughout the holiday season. If you don't find what you're looking for on Black Friday or prefer a more relaxed shopping experience, consider exploring other sale events like Cyber Monday or post-Black Friday sales.

Hint: Consider using  Bidygo Price Drop feature. You may start tracking any price ups and downs for your preferred product. Moreover, you may specify a precise sale percentage and when the price of the product comes near, you will be immediately notified about it.

In conclusion, online Black Friday shopping offers convenience and the chance to snag incredible deals from the comfort of your home. By planning ahead, setting a budget, and following these tips for online shoppers, you can make the most of this annual shopping event while avoiding overspending and stress. Happy online shopping!

28 Sep 2023

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3 Tips to Save Money Shopping Online

Picture this: You are scrolling through your favorite online store, and it is just one click away from 'adding to cart.' Your heart races as you are about to treat yourself with some retail therapy, but wait, before you go broke, here are three tips to help you “Shop Smart, Not Hard”  and save a bunch.

1. Use Specialized Price Drop Notification

Why buy at the original price when you can wait a little and get the product with the sales? Online shops have discounts very often and in order not to miss any deals you may use certain tools for getting discount notifications. Most of the time you are notified about the discount too late and at that moment the product is already gone out of stock.

Bidygo Price Drop feature is the best solution to this. Here you may specify the percentage of your desired sale on the product and get rid of any irrelevant notifications about each single penny discount. In this case you get acknowledged about the price drop immediately.

Don't miss out on great deals anymore. Try Bidygo's Price Drop feature today and start saving on your favorite products!

2. ALWAYS Compare Prices

The most important tip and the advantage of online shopping is comparison. There are endless stores and each of them has a variety of products. Before clicking the 'buy now' button, take a moment to search the product name on Google. A huge list of websites and online stores will appear on your screen suggesting the same product or similar one. While visiting them you will find the best option for you.

Moreover, for saving your time make it easier with the Bidygo Alternative Search feature. The shopping app will immediately bring a huge variety of stores that have the exact match. You do not need to click on every link to get the price information. It is very user-friendly and smoothly provides you with all the relevant information you need without any visual interruptions from jumping from one tab to another. The section covers prices with a specific order, starting from low to higher prices, delivery rates, and product ratings.

Just try comparing prices of the products before buying and you will see the huge differences that you will have on your bank account at the end of the month.

3. Check The Price History Before Buying

Most of the stores have their own pricing strategies, which are pretty unpredictable for usual customers. It is highly recommended to check the price history to make sure you are having the best deal possible and you will not feel like a loser the other day when the price drops.

Usually online stores are playing with the prices and they may fluctuate by almost 10 to 20% in some cases even more. We are used to seeing discounted prices in the stores, however, they never show the cases where they are increasing the prices.

Try Bidygo Price History to prevent confusion in grabbing the best possible deal. By analyzing the price history you may easily determine the best period with the best sale price for obtaining the desired piece.

Remember to always compare prices to ensure you're getting the best deal possible. Don't forget to check the price history for those unpredictable pricing strategies and fluctuations that can catch you off guard.

By following these tips, you'll not only save money but also transform your online shopping experience. Your wallet will thank you, and you'll no longer wonder how much money you've been needlessly squandering. So go ahead, shop smarter, and enjoy a more budget-friendly and fulfilling shopping life. Happy shopping!

13 Sep 2023